Ok boys and girls, it’s time for some Google inside info!

These data concern Google searches in Europe, and especially Google UK.
The search volume of  the term “cheap holidays” and “holidays” has been reduced 26% referring to last year’s decrease of 6%.

The thing is that Google has a general decrease in travel searches. Users prefer more niche travel search engines, and booking sites for their research on their holidays.

If you consider that travel agents increase, during the last few months, their offline budgets, and also start preffering email marketing, you can see a whole new trend..

Here’s an article that gives a reasonable explanation for large travel agents getting angry with Google.

Don’t panic PPC boys.. Google still ownes! ☺